[ES] Este trabajo, que se circunscribe en el ámbito de la pequeña empresa familiar, tiene como principal objetivo analizar la importancia que dichas empresas conceden a las diferentes dimensiones de la gestión estratégica del marketing en función de una serie de características...

This study focuses on the structure of the board of directors that is considered more suitable in terms of corporate social responsibility, and also on those contextual factors that could influence the socially responsible behavior of family firms. Empirical analysis on 535 non-listed Spanish...

This study focuses on the structure of the board of directors that is considered more suitable in terms of corporate social responsibility, and also on those contextual factors that could influence the socially responsible behavior of family firms. Empirical analysis on 535 non-listed Spanish...

[ES] El objetivo del presente trabajo se ha centrado en medir la eficacia publicitaria de dos formatos de anuncios on-line, concretamente el robapáginas frente al contextual, así como los factores que sobre la base de la literatura revisada influyen en dicha eficacia publicitaria. Su contexto...

This study focuses on the structure of the board of directors that is considered more suitable in terms of corporate social responsibility, and also on those contextual factors that could influence the socially responsible behavior of family firms. Empirical analysis on 535 non-listed Spanish...

This work has as its main goal to analyze the importance that the small family firm give to the different dimensions of the strategic management of marketing in terms of several demographic features and the generational evolution. With this aim, a quantitative study has been developed where the...

The aim of this paper is to measure the advertising effectiveness of two formats of on-line advertisements, namely, large-button advertisements and contextual advertisements, and to determine the factors which, on the basis of the reviewed literature, influence advertising effectiveness. The...