Netnography i.e. the systematic observation and analysis of online communities to generate insights for an innovation process, has been established as a method of user innovation in consumer goods industries. In this study we apply this technique for the first time in the context of a complex,...

This paper posits that firms' corporate and technological diversification profiles and their relatedness in terms of products and technologies impact their propensity to form alliances for exploitation and exploration. The empirical investigation employs a dataset of all tire producers worldwide...

This case article review primarily aims to provide solutions on how BYD will penetrate and to create brand awareness to the U.S. market, with emphasis of introducing its plug-in hybrid electric vehicle and all-electric vehicle models. Specifically, it seeks to answer the following questions: 1)...

The role of MNCs and their affiliates i.e. FCA units are assumed to bear significant advantages for the export promotion from developing host countries, which has been widely discussed by the economists and researchers. Considering the advantages MNCs lend to the host country’s industry (FCA...

How do organizations learn from a drastic failure? We distinguish between ad-hoc and systematic reactions and discuss their effectiveness for dealing with two basic challenges: (1) identifying and solving the problems that caused the failure; and (2) changing the organization accordingly. We...