Otiti, Naome; Andersson, Kjetil; Mersland, Roy - In: International Journal of Development Issues 20 (2021) 1, pp. 1-23
Purpose: The purpose of this study is to determine whether there exists employee-client matching at the bottom of the pyramid (BOP) and the most favourable employee-client categorization in terms of employee productivity when serving the BOP market. This is important in a bid to determine how...