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Are social and environmental practices a marketing tool? : empirical evidence for the biggest European companies

Gallego-Álvarez, Isabel; Prado-Lorenzo, José-Manuel; … - In: Management decision : MD 48 (2010) 10, pp. 1440-1455

Persistent link: https://www.econbiz.de/10008771754

Role of resource gap and value appropriation : effect of reputation gap on price premium in online auctions

Obloj, Tomasz; Capron, Laurence - In: Strategic management journal 32 (2011) 4, pp. 447-456

Persistent link: https://www.econbiz.de/10008934675

Strategic assets and organizational rent

Amit, Raphael; Schoemaker, Paul J. - 2008

Persistent link: https://www.econbiz.de/10003653494

Brand image, corporate reputation, and customer value

Cretu, Anca E.; Brodie, Roderick J. - In: Business-to-business brand management : theory, …, (pp. 263-387). 2009

Persistent link: https://www.econbiz.de/10008661018

An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry

Chen, Chen-Chu Matilda; Bang, Nguyen; Melewar, T. C. - In: Qualitative market research : an international journal 19 (2016) 3, pp. 357-376

Persistent link: https://www.econbiz.de/10011598521

Reputation and new venture performance in online markets : the moderating role of market crowding

Taeuscher, Karl - In: Journal of business venturing 34 (2019) 6, pp. 1-17

Persistent link: https://www.econbiz.de/10012122126

Corporate brand and hotel performance : a resource-based perspective

Silva, Rosario; Gerwe, Oksana; Becerra, Manuel - In: Journal of business research : JBR 79 (2017), pp. 23-30

Persistent link: https://www.econbiz.de/10011745112

The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth

O'Cass, Aron; Sok, Phyra - In: International small business journal : researching … 32 (2014) 8, pp. 996-1018

Persistent link: https://www.econbiz.de/10010441219

An internalization perspective on subsidiaries' reputation and its impact on subsidiaries' marketing advantage : the moderating roles of resources and autonomy

Buckley, Peter J.; Kandemir, Destan; Liu, Steven Y. H.; … - In: Journal of business research : JBR 175 (2024), pp. 1-22

Persistent link: https://www.econbiz.de/10014549575

Media Reputation as a Strategic Resource : An Integration of Mass Communication and Resource-Based Theories

Deephouse, David L. - 2013

The resource-based view proposes that reputation is a resource leading to competitive advantage. Past research tested this by using Fortune ratings to measure reputation, but these ratings are theoretically weak. This paper integrates mass communication theory into past research to develop a...

Persistent link: https://www.econbiz.de/10014039002