Havard, Cody T. - In: Sport Management Review 17 (2014) 3, pp. 243-253
Most studies on participant or fan rivalry have employed quantitative methods to investigate the phenomenon (Kilduff … using qualitative analysis to investigate the way fans make meaning of the rivalry. Intercollegiate football and men … guided the investigation (Tajfel, 1974), and four themes were identified regarding fan reactions to rivalry: (1 …