In the context of an increasing discourse on sustainability and environmental protection, the research on ecological consumer behavior becomes a necessity for companies. The extension in number of multinational companies determines an adaptation of their policies from one country to another....

In the context of an increasing discourse on sustainability and environmental protection, the research on ecological consumer behavior becomes a necessity for companies. The extension in number of multinational companies determines an adaptation of their policies from one country to another....

Purpose – The purpose of this research is to gain deeper understanding on how the stakeholders' relationship is incorporated in multinational corporations' (MNCs') corporate social responsibility (CSR) approach. Design/methodology/approach – Stakeholder theory by Freeman was used as the...

Corporate social responsibility is becoming rapidly embedded into the strategic planning and operational processes of all organizations, while at the same time our understanding of what is meant by this phenomenon continues to develop and to be extended beyond the domain of the corporate into...