Xiaozhi, Huang; Xiang, Siyuan; Xi, Xue; Xin, Cao - 2021
multiculturalism and loose-tight culture, this paper illustrates the mechanism of multicultural experience on consumer creativity and … creativity. The results provide a new perspective about culture and consumer creativity, expanding the study of culture and … lack of understanding of how multiculturalism affects consumer creativity. Based on the dual perspectives of …