Coad, Alex; de Haan, Peter; Woersdorfer, Julia Sophie - In: Ecological Economics 68 (2009) 7, pp. 2078-2086
This paper focuses on how consumer motivation can be tapped in order to encourage the adoption of cleaner technologies. Consumers are heterogeneous -- they may be guided by intrinsic motivation or extrinsic motivation. While information provision policies (such as the energy label for cars) may...