Purpose – The purpose of this paper is to present an intelligent data-driven framework which provides an effective group-buying aggregation service and thus offers a new opportunity for personalized services in recommendation and advertisement. Design/methodology/approach – The work...

Purpose – The purpose of this study is to provide a data mining approach for classifying Taiwanese healthcare institutions based on customer value assessment. Each institution type has developed its own marketing strategy along with relationship management strategies....

Purpose The purpose of this paper is to propose a novel approach based on utility mining for store layout. Design/methodology/approach A utility mining-based data mining algorithm is utilized in this paper. Findings A real-life case study in a supermarket is conducted to illustrate the proposed...

Purpose The purpose of this paper is to make the mobile e-commerce shopping more convenient and avoid information overload by a mobile e-commerce recommendation system using an improved Apriori algorithm. Design/methodology/approach Combined with the characteristics of the mobile e-commerce, an...

Purpose – Since works-in-process (WIPs) are highly vulnerable to defects because of the variety and complexity of manufacturing processes, the purpose of this paper is to describe how to utilize existing analytics techniques to reduce defects, improve production processes, and reduce the cost...

Purpose – The quality and quantity of data are vital for the effectiveness of problem solving. Nowadays, big data analytics, which require managing an immense amount of data rapidly, has attracted more and more attention. It is a new research area in the field of information processing...

Purpose Warranty service plays a critical role in sustainability and service continuity and influences customer satisfaction. Considering the role of social networks in customer feedback channels, one of the essential sources to examine the reflection of a product/service is social media mining....

Purpose The prediction of graduation rates of college students has become increasingly important to colleges and universities across the USA and the world. Graduation rates, also referred to as completion rates, directly impact university rankings and represent a measurement of institutional...