Purpose: Understanding the advantages of brand experience is important for brand managers to more effectively grow satisfied and loyal customers. To date, little research has examined the relationship between brand experience and customer satisfaction, uncertainty, and...

This case is about Major League Baseball and the Dominican Republic. We explore how Major League Baseball has used this Caribbean island as an inexpensive labor market and the social problems of the situation. Specifically, we examine Corporate Social Responsibility, the leadership of Sandy...

In recent years there has been a growing social movement toward the use of non-traditional sport practices as a vehicle for social change, reaching communities with messages in ways traditional sport practices cannot. However, scholars have suggested that the effectiveness of sport to promote...

The purpose of this investigation was to understand how a sport-for-development event can be leveraged socially, and if event organizers created the best possible experiences for homeless participants through the creation of communitas and thus, social capital. We also examined the mechanisms...

Purpose Creating value through service innovation requires new processes and ways of communicating to multiple stakeholders. Institutions and stakeholders within the service ecosystem, however, often resist change. Adopting a new service strategy entails two distinct costs – monetary and...

Purpose – This paper aims to investigate the relationship between leadership behaviors (transformational and transactional), satisfaction with the leader, and voluntary turnover intentions. In particular, it aims to investigate the mediation effect of satisfaction with the leader on the...