Parris, Denise L.; Troilo, Michael L.; Bouchet, Adrien; … - In: Sport Management Review 17 (2014) 4, pp. 530-545
This teaching case explores the sport of wakeboarding to examine how its female practitioners need to become entrepreneurial in order to make a living from the sport. Students ponder the financial pressures of becoming a professional female wakeboarder, and how to sustain momentum once one turns...