Consumer purchase decisions can be influenced by many emotions, including guilt. Guilt which enters into the consumer purchase decision is identified as “consumer guilt” and may provide opportunities for marketers to influence the consumer decision process. A negative emotion which results...

The Rule of Benedict is over 1,500 years old. In spite of its antiquity, what relevance does it have to the modern world of work? When Benedict complied his rule he envisaged a spiritual community, cut off from the world, that would pray, work and be economically sustainable. He had little idea...

Participant observation, in which research is carried out through the direct participation of the researcher in the situation of interest, is a method of considerable interest to managerial psychologists, and others such as staff officers and other employees who carry out a similar role....