The controversy over genetically modified (GM) foods has swept across Europe and is beginning to make inroads into the North American consumer market. It is set to become a thorny trade issue between the European Union (EU) and the United States. The issue is important, not least because of the...

The revolution in biotechnology poses pervasive, although not entirely unprecedented, asymmetric information problems. Especially in Europe, but even in North America, there is mounting evidence that consumers do not treat genetically modified foods (GMFs) and their non-modified counterparts as...