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“Pseudo‐scientific hokus pokus”: motivational research's Australian application

McLeod, Amanda - In: Journal of Historical Research in Marketing 1 (2009) 2, pp. 224-245

Purpose – The purpose of this paper is to examine motivational research (MR) – the most maligned and misunderstood branch of market research. It argues that MR has been too easily dismissed by researchers. In so doing, they have ignored a potentially significant insight into the post World...

Persistent link: https://www.econbiz.de/10014873198

Remembering Don Dixon

Layton, Roger A. - In: Journal of Historical Research in Marketing 3 (2011) 1, pp. 108-110

Purpose – The purpose of this paper is to present memories of Don Dixon in Australia and of his outstanding … significant contribution to the development of marketing as social discipline in Australia and to the evolution of the concept of …

Persistent link: https://www.econbiz.de/10014873242

The ironic marketing of heritage and nostalgia: the branding of Bushells tea, 1983-c.1990

Khamis, Susie - In: Journal of Historical Research in Marketing 8 (2016) 3, pp. 358-374

research by Unilever Australasia (Sydney, Australia); contemporary press reports that document popular reactions to the rapid … pre-globalized era. Originality/value This article constitutes original interdisciplinary analysis of how one of Australia … contribution to the understanding of brand marketing history in Australia. …

Persistent link: https://www.econbiz.de/10014873466

The role of department stores in the evolution of marketing

McArthur, Ellen - In: Journal of Historical Research in Marketing 5 (2013) 4, pp. 449-470

the 1880-1930 period using primary source records from Australia. Design/methodology/approach – The paper draws from … Australia, and possibly the first retail association of its kind in the Western world. Secondary sources have also been used to …

Persistent link: https://www.econbiz.de/10014873589

Opening for business

Crawford, Robert - In: Journal of Historical Research in Marketing 8 (2016) 3, pp. 452-472

Purpose This paper aims to provide an insight into the emergence of the global advertising industry by undertaking a comparison of the respective entries of the advertising agencies J. Walter Thompson and McCann Erickson into the Australian market in the 1930s and 1960s....

Persistent link: https://www.econbiz.de/10014873608

The extent and effectiveness of knowledge management in Australian community service organisations

Downes, Trevor; Marchant, Teresa - In: Journal of Knowledge Management 20 (2016) 1, pp. 49-68

community service organisations (CSOs) in Australia. CSOs are focussed on support, care and encouragement, thereby improving the …

Persistent link: https://www.econbiz.de/10014881160

Using healthcare system archetypes to help hospitals become learning organisations

Gillies, Alan; Maliapen, Mahendran - In: Journal of Modelling in Management 3 (2008) 1, pp. 82-99

Purpose – Internationally, change in healthcare is often a result of a knee jerk reaction to high‐profile adverse events. Alternatively, change is driven by a reductionist set of targets and indicators, which do not reflect the complexity of hospitals. This paper posits that hospitals would...

Persistent link: https://www.econbiz.de/10014881493

A metafrontier model to assess regional efficiency differences

Matawie, K.M.; Assaf, A. - In: Journal of Modelling in Management 3 (2008) 3, pp. 268-276

Purpose – The major aim of this paper is to model, estimate and compare the technical efficiency and technology gap ratios of health care foodservice operations that operate in different Australian regions. Design/methodology/approach – This paper uses a metafrontier model to analyse the...

Persistent link: https://www.econbiz.de/10014881502

A value‐creating model for effective policy services

Behm, Allan; Bennington, Lynne; Cummane, James - In: Journal of Management Development 19 (2000) 3, pp. 162-178

Policy services have generally escaped performance evaluation techniques. Traditionally, the evaluation of the quality of policy services has been internally driven, and has tended to rely on definitions and process practices determined by the service provider rather than customer definitions of...

Persistent link: https://www.econbiz.de/10014882131

Organisational learning in international joint ventures

Berrell, Mike; Gloet, Marianne; Wright, Phil - In: Journal of Management Development 21 (2002) 2, pp. 83-100

Investigates the impact of national culture on organisational learning in a global context, as well as implications for international management development. Studies on organisations generally accept the existence of two “cultures” within an organisation – the “systems” culture and the...

Persistent link: https://www.econbiz.de/10014882202