strategy of the SME. The value chain analysis helps to name the main organization’s capabilities and evaluates them in terms of …, are mostly immobile and inimitable. Based on the audit all key resources and capabilities are appraised by their strength … analysis of all important factors and carefully defined company strategy which addresses each of these aspects. This paper …

strategy of the SME. The value chain analysis helps to name the main organization’s capabilities and evaluates them in terms … business relations, are mostly immobile and inimitable. Based on the audit all key resources and capabilities are appraised by … analysis of all important factors and carefully defined company strategy which addresses each of these aspects. This paper …

Purpose This research intends to develop a conceptual framework investigating how IT-related resources, namely IT … advancement (ITAD) and IT alignment (ITAG), utilization relates to digital marketing capabilities (DMCs) development, which in … turn improves business performance (BP), as well as how digital orientation (DO) and technological turbulence (TT) moderate …

with these discuss ion, empirical studies of innovative performance among Chinese firms are also analysed. The results show … that in fact most Chinese firms still follow an imitative strategy, but there is a clear evidence of strategic cost …