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By downplaying externalities, magnifying the cost of moral behavior, or suggesting not being pivotal, exculpatory narratives can allow individuals to maintain a positive image when in fact acting in a morally questionable way. Conversely, responsibilizing narratives can help sustain better...
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finer gradation of the moral values, associated behaviour is better understood, and this understanding helps to identify the … occurrence is highly (policy) relevant if we wish to promote sustainable behaviour. …
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