Goldenberg, J; Libai, B; Solomon, S; Jan, N; Stauffer, D - In: Physica A: Statistical Mechanics and its Applications 284 (2000) 1, pp. 335-347
A percolation model is presented, with computer simulations for illustrations, to show how the sales of a new product may penetrate the consumer market. We review the traditional approach in the marketing literature, which is based on differential or difference equations similar to the logistic...