Chabi, Sylvie - In: Reflets et perspectives de la vie économique XLVII (2008) 2, pp. 95-102
In this paper, the aim is to show that social network analysis (SNA) can bring new explanations to old marketing problems. The history of SNA is now a long one but the last results, in particular those found by physicists, are very important in many disciplines and also in marketing. For...