Prendergast, Gerard; Pitt, Leyland - In: International Journal of Physical Distribution & … 26 (1996) 6, pp. 60-72
Identifies, via a mail survey of UK marketing executives, who makes the sales packaging (i.e. primary packaging) decision within the company, and the extent to which these individuals perceive trade‐offs between the traditional marketing and logistical functions of a sales package, and...