Jose, Saju; Chacko, Jacob - In: Journal of Enterprise Information Management 30 (2017) 1, pp. 49-64
test the sustainability of the microfinance activities. Findings All else being the same, microfinance activities aimed at …Purpose The purpose of this paper is to examine whether microfinance activities aimed at the bottom of the pyramid … consumers are sustainable. Design/methodology/approach The study follows a mixed methodology, manager’s views on sustainability …
