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The authors explore the relationships among market orientation, service quality and business profitability. Based on an … and greater profitability. Further examinations reveal that market orientation has a stronger effect on service quality … than on business profitability. Also, the service quality‐profitability linkage is stronger than the market orientation‐profitability …
Persistent link: https://www.econbiz.de/10014905614
This paper analyzes the relationship between oil price shocks and bank profitability. Using data on 145 banks in 11 oil …-exporting MENA countries for 1994-2008, we test hypotheses of direct and indirect effects of oil price shocks on bank profitability …. Our results indicate that oil price shocks have indirect effect on bank profitability, channeled through country …
Persistent link: https://www.econbiz.de/10012677890
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward...
Persistent link: https://www.econbiz.de/10012678567
Persistent link: https://www.econbiz.de/10015046091
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book...
Persistent link: https://www.econbiz.de/10012675860
Intro -- TABLE OF CONTENTS -- FOREWORD -- THE PROBLEM AND ITS SETTING -- EDITORS' INTRODUCTION -- HOW HIGH IS UP? -- PROFITS IN THE ECONOMY -- EDITORS' INTRODUCTION -- THE RECORD OF PROFITS -- THE ECONOMIC PERFORMANCE OF CORPORATIONS -- COMMENTS -- MEASURING AGGREGATE CORPORATE PROFITS --...
Persistent link: https://www.econbiz.de/10012674879
The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate...
Persistent link: https://www.econbiz.de/10012676656
In this book, Pascal Costantini gives a lively and wonderfully readable account of ten years of efforts by a small group of investment analysts to find a reliable, practical and implementable method for valuing and selecting shares. The result of their effort is an original investment...
Persistent link: https://www.econbiz.de/10012677063