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South American, Asian and African perspectives in fashion marketing : conclusion and research agenda

Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume II : …, (pp. 271-285). 2023

Persistent link: https://www.econbiz.de/10013543401

Marketing for survival : the survivalist promotional mix of informal clothing manufacturing micro-enterprises

Strydom, Mariette; Kempen, Elizabeth Louise; Tselepis, … - In: Journal of African business 24 (2023) 1, pp. 19-37

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Fashion Heritage : Narrative and Knowledge Creation

Cantista, Isabel (ed.); Delille, Damien (ed.) - 2022

1 - Introduction -- 2 – GLOVER, Catherine, Fashion Storytelling through Dress and Lego Mini-Figures: Mary Queen of … Scots -- CHAPTER 3 – MONTI, Gabriele, An Exhibition to Define a Museum: Grazietta Butazzi and «Memos. On Fashion in This … Millennium -- CHAPTER 4 – ASPINALL, Matilda, Back to the Future of Fashion Past: Re-fashioning Future Garment Making -- CHAPTER 5 …

Persistent link: https://www.econbiz.de/10013472644

Impact of the pandemic on social media influencer marketing in fashion : a qualitative study

Le, Kent; Aydin, Gokhan - In: Qualitative market research : an international journal 26 (2023) 4, pp. 449-469

Persistent link: https://www.econbiz.de/10014338509

The impact of social media evolution on practitioner-stakeholder relationships in brand management

Cooper, Tony; Stavros, Constantino; Dobele, Angela R. - In: The journal of product & brand management 32 (2023) 8, pp. 1173-1190

Persistent link: https://www.econbiz.de/10014485559

Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement

Yoo, Jinyoung Jinnie - In: Journal of retailing and consumer services 75 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014373355

Mobile shopping decision comfort using augmented reality : the effects of perceived augmentation and haptic imagery

Ivanov, Alex; Head, Milena; Biela, Cosima - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1917-1934

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New fashion marketing & management in a post-pandemic world

Kim, Hye-yŏng; Song, Sanga - In: Journal of global fashion marketing : JGfM 14 (2023) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10013555404

Beyond the gender dichotomy in fashion : exploring the factors involved in cross-sexual fashion consumer behaviour for cisgender women

Almaguer Buentello, Daniel; Bardey, Aurore; Rogaten, … - In: Journal of fashion marketing and management 27 (2023) 4, pp. 697-709

Persistent link: https://www.econbiz.de/10014289009

Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives

Cárdaba, Miguel A. M.; Fernández Pardo, Ana; Martinez, L. - In: Journal of global fashion marketing : JGfM 14 (2023) 2, pp. 157-172

Persistent link: https://www.econbiz.de/10014290744