Correia-da-Silva, João; Resende, Joana - In: Portuguese Economic Journal 12 (2013) 2, pp. 113-130
A free daily newspaper distributes news to readers and sells ad-space to advertisers, having private information about its audience. For a given number of distributed copies, depending on the type of audience (favorable or unfavorable), the newspaper may either have a large readership or a small...