Purpose – This paper seeks to redress the lack of academic attention being given to the relationship between academia and industry in the competitive environment of international higher education‐related service delivery and use. It adopts a relational marketing approach to value creation in...

Purpose – Appreciative inquiry (AI) is an inquiry into the “best of” what already exists in a system. Applying AI at the start of a design process gives a process that is very different from traditional design approaches, in other words “appreciative design” is achieved. The overall...

Purpose – This paper takes the stance that the continuous growth of international student degree mobility creates new opportunities for academia and business to collaborate to mutual advantage. To recognize, identify and exploit these opportunities, it is critically important to understand...

Purpose – There are international students studying in the universities of Northern Cyprus that come from more than 68 countries. Travel agencies are among those firms which are affected the most from these international students. Therefore, the purpose of this study is to investigate how...

Purpose – The Department of Management and Corporate Economics as the flagship of teaching and researching quality management at the Budapest University of Technology and Economics has conducted an extended survey among students in five different business courses in order to get deeper...

Purpose This paper aims to describe an internal quality enhancement system based on peer reviewing and summarizes the first results of application at the Budapest University of Technology and Economics Faculty of Economic and Social Sciences. Design/methodology/approach A peer review framework...

Purpose – In today's environment, higher education (HE) institutions need to become more efficient and participate in a competitive global market where client expectations are continually rising. In this new reality, quality is critical for success. While the economic benefits of quality have...

Purpose This paper aims to illustrate the application of Lean Six Sigma (LSS) in higher education institutions (HEIs). A real-time case study presented as part of the paper highlights the value which LSS can bring to the higher education system. Design/methodology/approach The paper commences...

Purpose The purpose of this paper is to describe an approach to build a quality culture within a higher education institution. Design/methodology/approach This paper is based on Action research and a Case study. Findings The authors show the result of the mapped processes of a higher education...

Purpose The purpose of this paper is to identify and synthesize major streams of research on quality of student experience in higher education, to present an agenda for future research. Design/methodology/approach The paper presents a systematic review of research published in high-quality...