Bergès, Fabian; Orozco, Valérie - In: Review of Agricultural and Environmental Studies - … 91 (2010) 3, pp. 261-277
Store loyalty is an important issue for retailers since it defines one way in which consumers are attached to stores. However, store loyalty is not unidimensional and there are different ways of measuring it. After surveying the marketing literature on how to assess ’store loyalty’, we...