Objective – This study looks at the addiction behaviour of Pokémon Go players in Malaysia. Its purpose is to identify the addiction behaviour of Pokémon Go players in terms of their awareness and attitude. Using the Theory of Planned Behaviour (TPB), the objectives of the study are:(1) to...

This article investigates the relation between the level of publicness of digital goods - i.e. their degree of non-excludability and non-rivalness - and the pirating behaviour of the consumers. The main focus is put on the difference between the ex-ante level of publicness - determined by the...

In this paper, we address how targeting and consumer multi-homing impact platform competition and market equilibria in two-sided markets. We analyze platforms that are financed by both advertising and subscription fees, and let them adopt a targeting technology with increasing performance in...

Behavioral patterns in media consumption are changing. With the upcoming of video-on-demand platforms, so-called "binge-watching" gained broad awareness. To the best of our knowledge, this is the first economic analysis explicitly on binge-watching. We approach the phenomenon by arguing that it...

This article investigates the relation between the level of publicness of digital goods – i.e. their degree of non-excludability and non-rivalness – and the pirating behaviour of the consumers. The main focus is put on the difference between the ex-ante level of publicness – determined by...

New technologies that allow families to easily tailor their media consumption undermine the pervasiveness rationale for government regulation of content. Both the variety of family programming options now available and new technologies, such as digital video recorders (DVRs) and video on demand...

The unstated assumption underlying the drive for a la carte regulation and family-friendly tiering mandates is that government can somehow magically create a right to receive video programming on any terms you wish. Certainly if you don't like what your current video service provider has to...

In this paper, we look at two research questions. First, can lower ad-valorem taxes, on the selling of news and on the selling of advertising, conduce to lower prices in the media sector? Second, can lower ad-valorem taxes stimulate firms to increase the diversity of content that they offer? The...

The experience of fun plays a major role in the consumer society. Drawing on a grounded theory approach, we advance a psychological theory of consumer fun. Through an integration of in-depth interviews, narrative analyses, controlled experiments, structural equation modeling, and a...

Oor die afgelope paar jaar was daar sterk groei in die vraag na Suid-Afrikaanse musiek, in besonder Afrikaanse musiek. Die artikel poog om die groei te verduidelik deur die model van rasionele verslawing van Stickler en Becker te kombineer met die bandwagon effek. In die model lei die verbruik...