Oor die afgelope paar jaar was daar sterk groei in die vraag na Suid-Afrikaanse musiek, in besonder Afrikaanse musiek. Die artikel poog om die groei te verduidelik deur die model van rasionele verslawing van Stickler en Becker te kombineer met die bandwagon effek. In die model lei die verbruik...

The unstated assumption underlying the drive for a la carte regulation and family-friendly tiering mandates is that government can somehow magically create a right to receive video programming on any terms you wish. Certainly if you don't like what your current video service provider has to...

New technologies that allow families to easily tailor their media consumption undermine the pervasiveness rationale for government regulation of content. Both the variety of family programming options now available and new technologies, such as digital video recorders (DVRs) and video on demand...

Objective – This study focuses on factors determining Pokémon Go addiction behaviour among players in Malaysia. Using the Personal Construct Theory (PCT), the relationship between perception of Pokémon Go players and their addiction behaviour toward the game is examined. The objectives of...

In this paper, we address how targeting and consumer multi-homing impact platform competition and market equilibria in two-sided markets. We analyze platforms that are financed by both advertising and subscription fees, and let them adopt a targeting technology with increasing performance in...

An economic theory of media consumption, logically consistent with studies from cognitive science and other observations, is developed based on two considerations impacting time allocation. First, media consumers rank media sources by the anticipated rate of utility gain. Second, a limited set...

Objective – This study looks at the addiction behaviour of Pokémon Go players in Malaysia. Its purpose is to identify the addiction behaviour of Pokémon Go players in terms of their awareness and attitude. Using the Theory of Planned Behaviour (TPB), the objectives of the study are:(1) to...

Behavioral patterns in media consumption are changing. With the upcoming of video-on-demand platforms, so-called ‘binge-watching' gained broad awareness. To the best of our knowledge, this is the first economic analysis explicitly on binge-watching. We approach the phenomenon by arguing that...

This article investigates the relation between the level of publicness of digital goods - i.e. their degree of non-excludability and non-rivalness - and the pirating behaviour of the consumers. The main focus is put on the difference between the ex-ante level of publicness - determined by the...

Behavioral patterns in media consumption are changing. With the upcoming of video-on-demand platforms, so-called "binge-watching" gained broad awareness. To the best of our knowledge, this is the first economic analysis explicitly on binge-watching. We approach the phenomenon by arguing that it...