The collection contains papers accepted for the Fifth International Conference Game Theory and Management (June 27–29, 2011, St. Petersburg University, St. Petersburg, Russia). The presented papers belong to the field of game theory and its applications to management. The volume may be...

We construct a brand equity model for fashion industry. To capture specificity of this industry we introduce two new factors of exclusivity and conceptual consistency. This gives a possibility to modify Global Brand Equity valuation model to fashion businesses developing the Fashion Global Brand...

The article presents the main topics and findings of the Analytical Study of the Corporate Philanthropy in Russia. Based on the analysis of the corporate philanthropy practices in 2007–2009 the article discovers the connections of the leading Russian companies’ philanthropic...

The report presents results of research on the state of the educational, scientific and economic activities of the new cluster of Russian entrepreneurial type universities – national research universities (NRU). The research studied the national practice and international experience of...

Although there is plenty of work, in which co-branding is studied from the point of view of the consumer, there is a lack of empirical studies from a firm (managerial) perspective, which is important for the comprehensive understanding of co-branding. The goal of this research is to gain a...

Supply chain management is an effective strategy of building competitive advantages. It attracts attention of the researchers who try to explain the nature of this concept, to find the determinants of its evolution and to examine the perspectives of its development. One of these perspectives is...

A real option is the opportunity to make flexible decisions in a continuously changing environment. Real options were used by people long before this concept was formally introduced to academics and the public. Meanwhile research analysis provided better understanding for existing options and...