Newman, Kevin P.; Trump, Rebecca K. - In: The journal of brand management : an international journal 30 (2023) 3, pp. 261-274
powerful or have a sense of sustainability self-efficacy, meaning they believe their sustainable actions can have a positive … of power, and this is mediated by their perceptions of sustainability self-efficacy. Study 2 demonstrates that a high (vs …. low) sense of sustainability self-efficacy increases men's responses to sustainable brands even when their sense of power …