When advances by competitors and rising price‐consciousness from consumers intensified the battle for market share, the Quaker Oats company reacted by striving to create a high performance organization. Explains the role which the Quaker University played in the process.

What is the McDonald’s recipe for international success? Describes how the company translates its winning human resource practices into many different cultural settings.

Enthusiasm and safety practices rarely go hand in hand: just think of the boredom with which most passengers greet airlines’ pre‐takeoff safety drills. Now imaginative measures, including monthly cash draws, have been taken to foster safe behavior and keep up the momentum of the safety...

It has become almost a cliché to say that successful companies make the best use of the talents of their individual employees. But how does a firm actually go about capturing and sharing more effectively the knowledge which already exists within it? Provides some answers.

Yesterday’s “baby‐boomers” are the pensioners of tomorrow. The “graying” of the population in most Western countries is a phenomenon that financial services, health care and even marketing professionals have come to terms with over the last decade or so. But there are signs that many...

Just as concurrent engineering can improve manufacturing responsiveness, many companies wrestling with rapid change in today’s markets can benefit from concurrent marketing. The concurrent‐marketing goal ‐ better coordination between staff in product management, sales management and...

Research and experience show that employees are most highly motivated and make their greatest contribution to the business when there is full and open communication at the workplace. Explores how companies from Levi Strauss to Federal Express are seeking to improve their performance in this key...