Health economists use “willingness-to-pay” to assess the prospective value of novel interventions. The technique remains controversial, not least with respect to the formats under which values are elicited. The paper analyses the results of a series of studies of the same intervention valued...

There is evidence that patient choice and the quality of service delivery in primary care can be influenced by the organisation and structure of provision at the local level. However, the formal measurement of structure in primary care has yet to be undertaken. Using data for Coventry, standard...

Advancements in our understanding of the causes and correlates of disease mean that we are now able to estimate an individual's level of risk. This, and the ever-increasing need for healthcare interventions to be cost-effective, has led to calls for the introduction of risk-based screening....

Purpose The purpose of this paper is to report the findings of a contingent valuation (CV) survey of health care services, designed to illuminate self-interest and benevolence on the part of one sex for the other. Design/methodology/approach In a constructed scenario, men and women recorded how...

Cover -- Half Title -- Title Page -- Copyright Page -- Original Copyright Page -- Dedication -- Table of Contents -- Preface -- 1 Macroeconomics and Planning -- 2 The Need for Planning -- The capitalist model -- The socialist model -- Planning methodology -- 3 The Derivation of Planning...

Purpose: The purpose of this paper is to provide insights into the overarching role of learning capabilities by presenting a framework to describe how learning capability development is captured by combining the three main elements of internal marketing orientation, exploratory capabilities and...

Purpose: The purpose of this paper is to explore how resource recombination (RR) may be conceptualized with special reference to the competitiveness of Higher Education Institutions (HEI). Design/methodology/approach: The paper consists of two main studies. Building on pertinent available...

Purpose: Country of origin (COO) is well established as an extrinsic product cue that influences buyer behavior in the business-to-business (B2B) context. However, non-product-specific attitudes to a COO, including the notion of animosity, have received rather less attention. This paper aims to...

Purpose: This study aims to examine the effects of enhanced visualization of intangible service value through integration of means-end perspectives on advertising effectiveness. Design/methodology/approach: Banking advertisements, incorporating message stimuli derived from salient values...