Purpose: The purpose of this paper is to explore how resource recombination (RR) may be conceptualized with special reference to the competitiveness of Higher Education Institutions (HEI). Design/methodology/approach: The paper consists of two main studies. Building on pertinent available...

Purpose: Country of origin (COO) is well established as an extrinsic product cue that influences buyer behavior in the business-to-business (B2B) context. However, non-product-specific attitudes to a COO, including the notion of animosity, have received rather less attention. This paper aims to...

Purpose: This study aims to examine the effects of enhanced visualization of intangible service value through integration of means-end perspectives on advertising effectiveness. Design/methodology/approach: Banking advertisements, incorporating message stimuli derived from salient values...

Although agricultural futures markets offer a number of potential benefits to users, the extent of trade involvemen in UK futures markets has been less than in comparable markets in the United States. This does not appear to be due to poorer hedging performance. An investigation into patterns of...