Lawson-Body, Assion; Illia, Abdou; Lee, Simon; Akalin, … - In: International Journal of Technology and Human … 14 (2018) 3, pp. 21-38
The testing of the technology acceptance model over the years has shown that its explanatory power is about 50%; which led researchers to revisit the model in an attempt to gain a better understanding of technology adoption. Some of the studies found social influence to be a key factor, but...