The process of strategic planning has been addressed by many authors in the international specialty literature, aspects as planning’s typology, stages or advantages for companies having been analysed and described in various management - marketing scientific articles or books. The present...

Cultural services’ importance can be highlighted by the complexity of the needs satisfied and the advantages they offer to the national or urban development. In this context, the paper supports the necessity of adjusting the cultural services to the audiences’ wishes, by revealing the...

In public services, the political component of the marketing environment has a major importance, as all decisions adopted within central administration influence both the objectives and measures implemented by units of local government and other public service providers. Any discontinuity in the...

The current economic crisis affected both the private and public sector of Romanian economy, leading to financial instability, inflation and decreasing purchasing power. Its adverse effects include also the rising unemployment, greater pressure on employees who have taken over the...