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A large dairy stopped endlessly battling competitors for market share and instead concentrated on making the retailer and distributor the target of its operation. This change in focus uncovered new opportunities to create customer‐valued differentiation of its products. Case 2: At a time when...
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We highlight exclusionary practices in management research, and demonstrate through example how a more inclusive management literature can address the unique contexts of persons with disabilities, a group that is disadvantaged in society, globally. Drawing from social psychology, disability,...
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How does a social enterprise pursue its ethical mandate of social impact growth while navigating the perils of the most vulnerable stage in a venture's life - scaling up? We observe a small inclusivity social enterprise attempting to scale up rapidly to create equality for people with...
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