Reports on two studies conducted in Hong Kong, one in 1989, the other in 1994, to see if children’s socialization as … consumers has changed in the intervening years. Formulates hypotheses, based on the earlier research, that children will receive … spending money by the time they are four, that the amount will increase as they get older, children will spend money by the age …

advertising. However, the fathers’ perspective on children food advertising in societies that score high on masculinity is … impact of TV food advertisements on children buying and consumption habits. Design/methodology/approach – The qualitative … themes; quantity of ads, negative impact of TV food ads, changing buying patterns, positive/productive impact on children …