Explores the consumer behaviour patterns of urban Chinese children as a primary and an influence market. Examines, as … influence around two‐thirds of parents' purchases. Also considers role of age and gender on children's consumer behaviour …

research was to determine what Chinese children prefer to do during the new long weekend, and the extent of their influence on … what the family does. The study was conducted among 618 third and fourth grade children who were asked to “Draw what comes … to your mind when you think about the long weekend.” The children were also asked to take home a questionnaire to their …

housing, most children in these houses sit on the floor in the living room to do their schoolwork or study with the TV … switched on. Poor indoor environmental quality and lack of personal space are among the main reasons that lead to children not … improve children's active learning and the participation of parents in their children's learning. Research limitations …