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, brand, and attitude towards customers' intention to choose ECS on e-commerce. This research was conducted using a … cost and the attitude towards choosing a courier service. However, the analysis indicates that brand has an influence on … the customer's attitude towards choosing a courier service. Furthermore, the analysis suggests that the consumer …
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difference in retail purchase behaviour of people with different demographics and geographic locations which is particularly … important in case of Food and Grocery segment. This paper projects the variation in Retail Purchase Factors across customers …
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