Caplan, Arthur; Jackson-Smith, Douglas; Marquart-Pyatt, … - In: Applied Economics Letters 17 (2010) 4, pp. 335-339
This study investigates whether 'free sampling' enhances the value of public goods. Using data from a unique field experiment, we find that the WTP premium effect associated with a brief opportunity to consume a local public good for free is relatively small and temporary. It therefore may not...