Theme The strategic marketing phase is one of systematic and continuous analysis of market needs in which the concepts of high performance products or services are developed, further provide the qualitative difference to customer, and which target different categories of consumers, ensuring...

Theme The situation analysis, as a separate component of the strategic planning, involves collecting and analysing relevant types of information on the components of the marketing environment and their evolution on the one hand and also on the organizationâ€(tm)s resources and capabilities on...

Quality of Life (QOL) can be defined as the degree in which the objective needs of an individual are satisfied in relation with the subjective perspective of his well-being. Thus, there are two different approaches in QOL evaluation: the objective approach (which analyzes the quality of life...

Positioning is a very important marketing concept. Its importance was strongly emphasized and implemented in the case of companies, but is somehow neglected when it comes to states. A country acquires a position in the mind of a person very much like any other product does, which is very...