With growing modernization, latest agricultural food products are being seen in the market.Usage of synthetic fertilisers and pesticides has caused immense harm to the human health and to the soil. Today an increasing number of customers are shifting to organic products for consumption. Organic...

This paper maintains that responsible tourism practices can be re-conceived strategically to confer competitive advantage. It looks at the extant literature surrounding the notions of “responsible tourism” and “shared value”. A qualitative research involved in-depth, semi-structured...

Corporate reputation (CR) is often an important intangible asset of a company. This study investigates the role of CR on cooperative members' behavior and organizational performance, considering loyalty, satisfaction, trust and image. The study aims to verify the effects of communication,...

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance of marketing in corporate practices; undercover the...

Spanish Abstract: La plaza es una de las variables sobre las cuales se planifica el control del marketing y en ella se contemplan los canales de distribución formal e informal. En Colombia, el canal informal, representado por las tiendas de barrio, se mantiene vigente para la compra de los...

Firms use aggregate data from data brokers (e.g., Acxiom, Experian) and external data sources (e.g., Census) to infer the likely characteristics of consumers and thus better predict consumers' profiles and needs, unobtrusively. We demonstrate that the simple count method most commonly used in...

The use of resource-based theory (RBT) in marketing research has increased by more than 500% in the past decade, which suggests its importance as a framework for explaining and predicting competitive advantages and performance outcomes. This article provides a comprehensive review of RBT,...

Brand pricing decision models and established theories in the marketing and econometrics focus typically on assuming the symmetric competing businesses. The empirical generalities are key for strategic marketplace planning. The significance of pricing to customer store and brand choices are...