Chapter I Customer Relationship Management -- A Strategy for Success in Electronic Commerce Nils Madeja, Detlef Schoder 1 -- Chapter II Customer-centric Internet Strategies: Achieving Competitive Advantage through CRM Calin Gurau 21 -- Chapter III eCRM Integration in E-Business: First Line of...

Questions on the business value of information technology (IT), which have been raised by managers and researchers for the last decade, are not settled yet. Firms invest in IT to improve their business performance. However, some firms fail to improve their business performance while others...

Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings...