Luu, Tuan Trong; Rowley, Chris; Dinh, Khai Cong - In: Journal of Business & Industrial Marketing 33 (2018) 4, pp. 506-522
Purpose: When public employees demonstrate ambidexterity in serving customers, through efficiently providing customers with current public services as well as exploring ways to create more, new public service solutions for customers, they may activate customers’ co-creating value with the...