Jong, Machteld de; Kamsteeg, Frans; Ybema, Sierk - In: Journal of business anthropology 2 (2013) 2, pp. 168-186
Ethnographic fieldwork is a balancing act between distancing and immersing. Fieldworkers need to come close to meaningfully grasp the sense-making efforts of the researched. In methodological textbooks on ethnography, immersion tends to be emphasized at the expense of its counterpart. In fact,...