Memery, Juliet; Megicks, Phil; Williams, Jasmine - In: Qualitative Market Research: An International Journal 8 (2005) 4, pp. 399-412
Purpose – Despite growing awareness of ethical and social responsibility (E&SR) issues in academia and industry, investigation of their influence on consumers' buying decisions has been limited. To help fill this gap, this paper reports the findings of a preliminary investigation to establish...