Bill, Frederic; Olaison, Lena - In: Qualitative Research in Organizations and Management: … 4 (2009) 1, pp. 7-26
Purpose – The purpose of this paper is to present an alternative way of using focus groups in research – a role‐play‐enhanced focus group method – in which participants are presented with the challenge of dealing with a specific task while playing a familiar but nevertheless fictive...