This paper presents the results of an empirical investigation into the capital budgeting practices of UK multinationals for foreign direct investment, with particular reference to the use of a conceptual framework of risk and return. Drawing upon Robock's (1965) criticisms of the lack of a...

Research and case studies have emphasized the role Early Adopters play (as gatekeepers and disseminators) in the diffusion of new technologies and innovations (Rogers & Cartano, 1962; Robertson, 1971; Rogers, 1983; Flynn & Goldsmith 1993). Marketers have acknowledge the need to identify, profile, utilize...