Grolleau, Gilles; El Harbi, Sana; Békir, Insaf - In: Journal of Business Strategy 37 (2016) 3, pp. 30-36
Purpose The purpose of this paper is to expose two mechanisms by which pirated firms that market cultural goods can strategically use piracy to increase their profits. Design/methodology/approach The authors interpret several world examples through the lens of behavioral economics to identify...