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THE MAIN CHARACTERISTICS OF SUPPLY AND DEMAND ON THE ROMANIAN INSURANCE MARKET
Maria, Ioncica; Cristina, Petrescu Eva; Diana, Ioncica; … - In: Annals of Faculty of Economics 4 (2009) 1, pp. 701-704
Nowadays, the insurance market in Romania can be characterized thus: a developing market both from a quantitative and a qualitative point of view, with demand concentrated in areas of above-average economic activity, having a varied supply and increasing
Persistent link: https://www.econbiz.de/10008512022
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PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY
Eva-Cristina, Petrescu; Pop Nicolae Al. - In: Annals of Faculty of Economics 4 (2009) 1, pp. 788-792
In the insurance industry there is a new way of thinking which determined the passage from transactional marketing to a holistic marketing concept. In this paper five key elements of holistic marketing are presented: relationship marketing, integrated mar
Persistent link: https://www.econbiz.de/10008511930
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Positive Effects of Negative Publicity : When Negative Reviews Increase Sales
Berger, Jonah A.; Sorensen, Alan T.; Rasmussen, Scott - 2015
Can negative publicity ever increase consumer choice, and if so, when? Three studies, using a combination of econometric analysis and experimental methods, delineate contexts under which negative publicity will have positive versus negative effects. While prior research have shown only downsides...
Persistent link: https://www.econbiz.de/10014046820
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AN EMPIRICAL INSIGHT INTO THE ROMANIAN INSURANCE MARKET
ANTAL, Raluca; SIMIONESCU, Ioan ȘUMANDEA - In: STUDIA UNIVERSITATIS PETRU MAIOR SERIES OECONOMICA 1/2014 (2014) December, pp. 74-87
The Romanian insurance companies are subject to increased market demands in a business environment that is difficult to navigate, to say the least. Thus, optimizing the management of assets and liabilities of such companies becomes imperative. In order to achieve this, one should identify and...
Persistent link: https://www.econbiz.de/10011227846
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AN EMPIRICAL INSIGHT INTO THE ROMANIAN INSURANCE MARKET
ANTAL, Raluca; SIMIONESCU, Ioan ȘUMANDEA - In: STUDIA UNIVERSITATIS PETRU MAIOR SERIES OECONOMICA 1/2014 (2014) December, pp. 78-91
The Romanian insurance companies are subject to increased market demands in a business environment that is difficult to navigate, to say the least. Thus, optimizing the management of assets and liabilities of such companies becomes imperative. In order to achieve this, one should identify and...
Persistent link: https://www.econbiz.de/10011164342
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Nudging Households to Take Up Health Insurance: Evidence from a Randomized Experiment in Burkina Faso
Bocoum, Fadima; Grimm, Michael; Hartwig, Renate; Zongo, … - 2017
In this paper we analyze the impact of a randomized information package on the understanding and uptake of community based health insurance. The information package consists of a detailed brochure which is distributed to households through home visits, a video also presented in people's homes...
Persistent link: https://www.econbiz.de/10011653472
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Understanding Price Competition in German Motor Insurance
Eling, Martin; Luhnen, Michael - Institut für Versicherungswirtschaft <Sankt Gallen> - 2008
This paper analyzes price competition in the German motor insurance market since 1994 and looks for evidence to back up a claim frequently found in the trade literature—that there have been two recent price wars in this industry, the first in 1996–1999, the second in 2005–2006. In a first...
Persistent link: https://www.econbiz.de/10005861352
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Insurance Take-Up in Rural China : Learning from Hypothetical Experience
Cai, Jing - 2012
This paper uses a novel experimental design to test for the role of experience and information in insurance take-up in rural China, where weather insurance was a new and highly subsidized product. We randomly select a group of poor households to play insurance games and find that it improves the...
Persistent link: https://www.econbiz.de/10013099368
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Nudging Households to Take Up Health Insurance : Evidence from a Randomized Experiment in Burkina Faso
Bocoum, Fadima - 2017
In this paper we analyze the impact of a randomized information package on the understanding and uptake of community based health insurance. The information package consists of a detailed brochure which is distributed to households through home visits, a video also presented in people's homes...
Persistent link: https://www.econbiz.de/10012957013
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Key Factors of Islamic Finance Perception : Tunisia Case Using the Cognitive Map
Daly, Saida - 2019
finance perception in Tunisia. We provide an average cognitive map of 65 Tunisian Islamic banks such as Al-baraka and Zitouna …, in order to clarify the perception factors of Islamic banking by the Tunisian population. The findings revealed that the … perception of Islamic financial industry is mainly the result of cultural, socio-demographic, personal and psychological …
Persistent link: https://www.econbiz.de/10012895516