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The Debate Over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
Luo, Xueming - 2014
social performance (CSP) on firm-idiosyncratic risk and (2) the role of two strategic marketing levers, advertising and …-idiosyncratic risk. For theory, the authors advance the literature on the marketing-finance interface by drawing attention to the risk …-reduction potential of CSP and by shedding new light on some critical but neglected roles of strategic marketing levers. They also extend …
Persistent link: https://www.econbiz.de/10013064013
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CSR – A MARKETING TOOL?
MIHALACHE, Silvia-Ştefania - In: Annals of Spiru Haret University, Economic Series 2 (2011) 1, pp. 159-164
Starting from the idea that investing in CSR creates value not only for the company’s stakeholders, but especially for … the company itself, in this article, using secondary data analysis, we try to answer the question: is CSR a sign of … responsibility or just a marketing tool for promoting the business?The purpose of this paper is to bring contributions in …
Persistent link: https://www.econbiz.de/10009142670
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The multiple mediation roles of trust and satisfaction in the effect of perceived corporate social responsibility on loyalty
Uslu, Abdullah; Şengün, Halil İbrahim - In: Business, mangagement and economics engineering : BMEE 19 (2021) 1, pp. 49-69
Purpose - This study aims at investigating the effect of corporate social responsibility perceptions of local people living in Diyarbakir on bank loyalty in terms of banking services and the mediator roles of trust and satisfaction in this effect. Research methodology - Cronbach’s Alpha...
Persistent link: https://www.econbiz.de/10012695343
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Qualitätsmanagement : Eine Aufgabe des Controllings, des Marketings oder des Risikomanagements?
Wrede, Florian - Hochschule <Wismar> / Fachbereich Wirtschaft - 2008
Qualitätsmanagement ist wieder in aller Munde. Der Spielzeugwarenhersteller Mattel war erst unlängst gezwungen, 21 Millionen in China produzierte Spielzeuge zurückzurufen. Die Gründe lagen beispielsweise in unzulässig hohem Bleigehalt in den Farben und in der Verschluckungsgefahr von...
Persistent link: https://www.econbiz.de/10005863335
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Determinants of Internet Corporate Social Responsibility Communication
Pozniak, Laetitia - 2014
The goal of this research is to identify determinants of internet Corporate Social Responsibility communication of 41 Belgian companies. Using a content analysis and scoring technique, this paper estimates the degree of website information disclosure of companies' involvement with corporate...
Persistent link: https://www.econbiz.de/10013067765
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Ethical Imperatives of CEOS : Creating the Virtuous Corporation
Friedman, Hershey H. - 2013
Companies that are going to thrive must have a soul. Those that are only concerned with “maximizing shareholder wealth” or “maximizing profit” will find themselves going the way Enron went. CEOs will have to lead the revolution and should be the ones exhorting executives to make...
Persistent link: https://www.econbiz.de/10013074705
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The Dark Side of Retailing : Towards a Scale of Corporate Social Irresponsibility
Wagner, Tillmann - 2013
Purpose – Corporate social responsibility is becoming increasingly important in the retailing industry, whereby retailers are frequently criticized for socially irresponsible business practices by mass media and consumer advocacy groups. The purpose of this research is to find out which retail...
Persistent link: https://www.econbiz.de/10013076142
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Strategic Corporate Social Responsibility in Tourism and Hospitality
Camilleri, Mark Anthony - 2020
Tourism businesses engage in strategic corporate social responsibility (CSR) when they integrate responsible behaviors in their operational practices (Camilleri, 2015, 2019a; Carroll & Shabana, 2010; Porter & Kramer, 2006, 2011; Van Marrewijk, 2003; Vogel, 2005). Strategic CSR activities may usually improve...
Persistent link: https://www.econbiz.de/10012834623
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What Types of CSR Activities Will Be Most Feasible for Korean Firms in African Countries? : The Case of Ethiopia and Zimbabwe
Enestiaa, Mudzingiri - 2017
This study investigated the relationship between corporate social responsibility activities (economic, legal, ethical and philanthropic components) and brand attitude for Korean firms in African countries. The study was done in Zimbabwe and Ethiopia. The research survey collected 190 data points...
Persistent link: https://www.econbiz.de/10012960541
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The Impact of Corporate Social Responsibility on Customer Loyalty
Stanisavljević, Milena - 2018
loyalty. CSR is a possibility for company's differentiation, only if customers value these efforts. CSR is explained through … the concept of the Pyramid of CSR. A socially responsible company needs to be dedicated to profit making, law obedience …
Persistent link: https://www.econbiz.de/10012908222