The literature on informational cascades and herding theory has for a decade focused on the externality and suboptimal outcomes generated from decision-making when spaces are coarser than private information spaces. Much of the output has therefore been positive, not normative. This paper...

Banking success is conditional on compliance with certain requirements of communication from the institution, the consumer must send financial confidence - which leads to a relationship of authority to the target segment; to be attractive – identification mark is very important; and not in the...

Taiwan's financial industry in 2007-2012, after the financial tsunami resulting from the Greece debt crisis and structural problems in the euro zone, has been impacted in its finance and trust relationships with customers. Financial experts, concerning the widespread lack of confidence in the...

The Swedish ice cream market of today is dominated by a few major market leaders, which makes it a challenge for small firms to make themselves visible and survive on a long-term basis. The aim of this article is to investigate and understand how small firms in the ice cream business market...

Today there is a more general perspective of well-being, in whichhealth is imposed as a social obligation, as individual work to get continuousimprovement. To meet these new consumer trends in terms ofself-care and privatization of health, many Italian companies have createdproducts (Functional...

Engaging consumers towards brands is currently a primary necessity for companies to increase brand equity and customer loyalty. In spite of the growing interest from the academic and the professional world, today an internationally shared definition of the consumer-brand engagement (Cbe)...

Gross revenue from marketing frequency strategies varies with average soybean prices across time periods. A study examined statistical differences among trading days using a four-year database of cash prices. Results applied to a hypothetical Arkansas soybean farm using four strategies over four...

There have been a number of studies aimed at assessing student's perceptions of higher education institutions (HEIs) from around the world and based on the results, informing university recruitment strategies and plans. However, no study has addressed a comparison of the UK and Malaysian...

Farm viability poses a grave challenge to the sustainability of agriculture and food systems: the number of acres in production continues to decline as the majority of farms earn negative net income. Two related and often overlapping marketing strategies, (i) locally grown foods and (ii)...